Monday 12 December 2016

THE IMPORTANCE OF FACEBOOK FOR YOUR BUSINESS





Worldwide, there are over 1.79 billion monthly active users on Facebook, making it the perfect platform to showcase and generate sales for the products or services that your brand has to offer. The information gathered on these huge audiences allow us to tailor your ads to the specific location, interests and demographical features of the individuals- contributing to a more engaged and therefore more likely to click audience. This type of targeting also allows us to engage with people who have similarities to your customer base and are more expected to show an interest in the services or products that you’re showcasing, this creates effective and personalised adverts for an audience that are inclined to interact. Typically, Facebook users check their news feed more than once a day- creating repeated exposure for your ads and opportunities for re-targeting at a later date. As of November 2016, Facebook had a recorded 1.66 billion mobile users per month and Facebook Ads allows you to reach these users direct and in the palm of their hands. As you can see - Facebook advertising is an excellent contribution to your business and marketing strategy and Bluesoup are here to help!


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