Monday 26 March 2012

WE'RE ALL GOING ON A COACHING HOLIDAY!



We’re delighted to announce that we’ve been chosen as the new agency for Lochs & Glens Holidays. Lochs & Glens own 7 amazing hotels in Scotland and transport their guests there from around the UK in a fleet of luxury coaches. The campaign revolves around tactical regional press across the country combined with national and online support.  And as the consumer base changes we’ll be working alongside Lochs & Glens to ensure that the media strategy keeps pace.

As well as taking on the media planning & buying Bluesoup have also been tasked with freshening the creative look & feel of the ads, brochure and other printed materials.
Share:

Tuesday 20 March 2012

SOUTH WEST WATER OPT FOR BLUESOUP



Source for Business, the division of South West Water focussing on the business sector, has chosen to work with Bluesoup for its launch campaign. An initial soft launch is planned for the SW region with possibilities to roll out to national activity as the market becomes more competitive. Comms will focus on energy and money saving initiatives for a range of corporates before more targeted sector strategies are introduced.
Share:

Friday 16 March 2012

WE'RE 46TH IN THE WORLD ERG CHALLENGE!





Well would you believe it? After the first day  of competition, Team Bluesoup are lying 46th out of 151 teams from around the globe. Not bad for a bunch of amateurs who’ve been rowing for just over a week.

Go Bluesoup!!
Share:

Thursday 15 March 2012

BEN'S A SPEED MENTOR



Ben was invited to the South Devon Tourism & Business Exhibition in South Devon today to join a team of 5 other industry experts acting as Speed Mentors. Tourism businesses from around South Devon attended and could grab a 10 minute meeting with a mentor to discuss their business and a particular marketing challenge. Whilst Ben covered traditional and digital media, other mentors were focussed on PR, Social, Marketing, Research & Business Planning.

In an exhausting but satisfying 2 hours the team cracked through 72 appointments. Roll on 2013!
Share:

Wednesday 7 March 2012

BLUESOUP ENTER THE WORLD ERG CHALLENGE







Concept2’s one of our favourite clients and they make a mean rowing machine. So when we heard about the World Erg Challenge what could we do but enter!? They’ve kindly lent us 2 machines and the challenge is to see how far we can row between the 15th march and 15th April…compared to teams from all over the world.
Sounds OK heh? Well to put it into perspective, with the exception of Ben, the rest of the team have either never used a rowing machine or in the case of Steve and Jus, their use of the C2 has been at best limited. And now we’re in a competition with rowing clubs and gyms across the globe. what were we thinking?!

Training starts today, competition starts in a week. We’ll keep you posted.
Share:

Tuesday 6 March 2012

BLUESOUP UNVEIL MOBILE WEBSITE FOR TRAVEL CLIENT





With the rapid growth of mobile web browsing on smart phones (already 10% of all searches) we’re pleased to announce the launch of a mobile site for Farm & Cottage Holidays. The site takes count of the fact that users browse “with purpose” when mobile and as a result we’ve focused on sales and conversions, leaving behind some of the prettier desktop styling. Buttons are larger to reflect the way users browse – with their thumbs and content has been stripped right back.

Thanks to the site, mobile bounce rate is down, time on site is up for mobile users, and most importantly conversions from mobile phones has leapt dramatically.
Share:

ADWORDS QUALIFIED - AGAIN



How quickly does a year go?! Within what seemed to be a blink of the eye the date.
Share:

Thursday 1 March 2012

THE MAYNARD SCHOOL OPT FOR BLUESOUP





We’re cockahoop to have been appointed by The Maynard School to help evolve their creative and media campaign for 2012 and beyond. The Maynard has been teaching girls in Exeter for over 350 years and is one of the top independent schools in the country. Our detailed research, fresh creative and media expertise won the day. If you’re in Exeter watch out for the new campaign due later this year.


Share:
© Bluesoup Communications | All rights reserved.
Blog Layout Created by pipdig