Innovative surf product Paddle Pillow needed a fresh
approach to its advertising. Designed to be slipped into the chest space
of a wetsuit the pillow eases back pain and also increases the power of the
surfers stroke.
A revised media schedule complimented the new designs…and
the agency is now the proud owner of 2 Paddle Pillows so expect improved
surfing performance from the Bluesoupers!
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